Who earns when songs go viral in India's creator music economy?

An NDTV piece asks who profits when songs go viral, citing about 80,000 brands and five lakh creators in India making branded content. It puts the opportunity at around Rs 1,500 crore.

Timeline

1. 20 Oct, 02:52 UTCFirst appeared on NDTV

Top sources

• Hit Songs, Empty Pockets: The Hidden Math Behind India's Viral Music BoomNDTV