Cult Australian fashion brand Black Milk enters administration

Black Milk, a cult Australian fashion label, has reportedly entered administration, with the company calling it 'very difficult news' and the brand reportedly up for grabs. Items all date from the same timestamp.

Timeline

1. 4 Nov, 05:50 UTCFirst appeared on Google Trends
2. 4 Nov, 05:50 UTCBlack Milk announces administration
3. 4 Nov, 05:50 UTCSMH covers Black Milk administration
4. 4 Nov, 06:11 UTCReached #1 on TrendHeat

Top sources

• blackmilk clothingGoogle Trends
• Black Milk shares ‘very difficult news’, enters administrationInside Retail Australia
• BlackMilk up for grabs as cult Aussie fashion label enters administrationSmartCompany
• Cult favourite fashion brand goes into administrationWAtoday