Ben & Jerry's founders reportedly explored deal to separate company from Magnum

A WSJ exclusive reports Ben & Jerry's founders have been exploring a deal to split the ice cream brand from its owner Magnum. Reports cite an executive tied to KKR; the items do not confirm any deal.

Timeline

1. 27 Oct, 11:20 UTCFirst appeared on Google Trends
2. 27 Oct, 11:20 UTCPicked up on News
3. 27 Oct, 11:20 UTCWSJ publishes exclusive on founders' separation talks

Top sources

• magnumGoogle Trends
• Ben & Jerry's explores deal with KKR executive to separate ice cream brand from owner, WSJ reportsThe Lufkin Daily News
• Ben & Jerry’s founders seeking way to split from Magnum, WSJ reportsTipRanks