Instagram tests 90-minute videos without sharing ad revenue

Instagram is reportedly testing videos up to 90 minutes long, as a challenge to YouTube. Coverage says Instagram is not sharing ad revenue from these longer videos, unlike YouTube.

Timeline

1. 28 Oct, 17:10 UTCFirst appeared on Google Trends
2. 28 Oct, 17:10 UTCPicked up on News
3. 28 Oct, 17:10 UTCVariety covers Instagram 90-minute video test
4. 28 Oct, 17:10 UTCHollywood Reporter covers 90-minute horizontal video test

Top sources

• instagramGoogle Trends
• Instagram Challenges YouTube With New 90-Minute Longform Video UploadsHypebeast
• Instagram Tests 90-Minute Horizontal Videos in Major Play for Podcasters and CreatorsThe Hollywood Reporter