Xbox business manager's comments on AI use in game development draw attention

A Microsoft Xbox business manager, Brandon Stirrup, reportedly said developers not using AI shouldn't be in business, and that he vibe coded a game in two days. Outlets including GamesRadar+, Pure Xbox and Windows Central covered the remarks.

Timeline

1. 19 Oct, 16:10 UTCFirst appeared on Google Trends
2. 19 Oct, 16:10 UTCGamesRadar+ covers Xbox manager's AI remarks
3. 19 Oct, 16:10 UTCWindows Central reports 'we're using AI' claim

Top sources

• brandon stirrup xbox ai commentsGoogle Trends
• Xbox business manager says devs not using AI shouldn't "be in the business of being a business" – because he "vibe coded a bad but improvable game in 2 days"GamesRadar+
• "We're using AI": Xbox business strategist claims he could be fired "because I told you the truth that nobody wants you to know"Windows Central