Netflix launches AI-branded content recommendations feature on TVs

Netflix is debuting a new AI-branded recommendations feature on TVs, aimed at helping users find something new to watch. The company has reportedly seen viewer engagement slide in recent quarters.

Timeline

1. 3 Nov, 18:00 UTCVariety reports Netflix's AI recommendations launch
2. 3 Nov, 18:26 UTCReached #1 on TrendHeat

Top sources

• Netflix will show you themed recommendations through a new ‘AI Discover’ tabThe Verge
• Netflix Launches First AI-Branded Content Recommendations Feature on TVsVariety