Salesforce agrees to buy marketing platform Braze for about $5.7 billion

Salesforce is reported to be buying marketing platform Braze for $47.50 a share in cash, a deal valued around $5.7 billion. One outlet puts the value at $5.66 billion.

Timeline

1. 20 Oct, 21:50 UTCFirst appeared on Google Trends
2. 20 Oct, 21:50 UTCPicked up on News

Top sources

• brazeGoogle Trends
• Salesforce deepens AI bets with $5.66 billion Braze dealReuters
• Salesforce Signs Definitive Agreement to Acquire BrazeSalesforce