Salesforce to acquire Braze in $5.66 billion deal

Salesforce is reported to be acquiring marketing platform Braze in a deal valued at about $5.66 billion, per CNBC and Reuters. Bloomberg gives the value as $5.7 billion.

Timeline

1. 20 Oct, 13:10 UTCFirst appeared on Google Trends
2. 20 Oct, 13:10 UTCCNBC reports Salesforce-Braze deal
3. 20 Oct, 13:10 UTCReuters reports Salesforce-Braze deal

Top sources

• brazeGoogle Trends
• Salesforce agrees $5.7bn deal for customer messaging firm BrazeThe Next Web
• Salesforce to Buy Marketing Platform Braze for $5.7 BillionBloomberg.com
• Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%CNBC
• Salesforce to acquire Braze in a $5.66 billion dealCNBC
• Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions ContinueInvestor's Business Daily
• Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 BillionWSJ