Salesforce agrees to buy marketing platform Braze for about $5.7 billion

Salesforce is reported to be buying marketing platform Braze for $47.50 a share in cash, a deal valued around $5.7 billion. One outlet puts the value at $5.66 billion.

Timeline

1. 20 Oct, 12:10 UTCFirst appeared on Google Trends
2. 20 Oct, 12:10 UTCPicked up on News
3. 20 Oct, 12:10 UTCBloomberg reports $5.7B Braze deal

Top sources

• brazeGoogle Trends
• Salesforce agrees $5.7bn deal for customer messaging firm BrazeThe Next Web
• Salesforce to Buy Marketing Platform Braze for $5.7 BillionBloomberg.com
• Salesforce announces $5.66 billion deal for Braze, sending BRZE stock soaring 50%CNBC
• Salesforce to acquire Braze in a $5.66 billion dealCNBC
• Salesforce To Buy Braze In $5.6 Billion, All-Cash Deal As Acquisitions ContinueInvestor's Business Daily
• Salesforce to Buy Customer-Engagement Platform for Nearly $5.7 BillionWSJ
• Salesforce to buy Braze for $47.50 a share in cashSeeking Alpha