Tesco's Christmas ad returns to hero-spot format with a rekindled-friendship story

Tesco has released a Christmas ad that returns to its hero-spot format, centred on a rekindled friendship. Coverage from Campaign UK, More About Advertising and The Sun is reacting to the ad, with mixed views on it.

Timeline

1. 1 Nov, 12:40 UTCFirst appeared on Google Trends
2. 1 Nov, 12:40 UTCCampaign UK covers Tesco's hero-spot Christmas ad
3. 1 Nov, 12:40 UTCThe Sun covers Tesco's Xmas ad with well-known comic cast

Top sources

• tesco christmasGoogle Trends
• Tesco Delivers A Festive SurpriseCreative Salon
• Tesco returns to hero spot format with Christmas ad about a rekindled friendshipCampaign UK
• Christmas at Tesco: long on mileage and talent, but short on magicMore About Advertising
• Motherland actress & top comic star in Tesco’s Xmas ad with heartwarming storyThe Sun