Lula's Brazil win may owe much to an army of social media creators

The Guardian reports analysts and Lula himself point to his reinvented social media strategy, built on an army of creators, as a possible key to his win over Flávio Bolsonaro. Only one item was collected, so the claim rests on that single report.

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1. 31 Oct, 13:37 UTCGuardian reports creator army behind Lula win

Top sources

• The secret behind Lula’s win in Brazil may be an ‘army’ – of social media creatorsThe Guardian