Backyard ultra world championship draws attention to endurance race format

A search spike and several outlets cover the Backyard Ultra World Team Championships, where Canadian runners remain in the race. Bloomberg runs a feature on the event's design to test runners' limits.

Timeline

1. 20 Oct, 18:50 UTCFirst appeared on Google Trends
2. 20 Oct, 18:50 UTCPicked up on News
3. 20 Oct, 18:50 UTCBloomberg features the endurance race

Top sources

• backyard ultra world championshipGoogle Trends
• READY, FIRE, AIM: The Big Crazy International Backyard Ultra Foot RacePagosa Daily Post
• Seven Canadians remain at Backyard Ultra World Team ChampionshipsCanadian Running Magazine